ESTÉE LAUDER

In 2023, ESTÉE LAUDER chooses ADN to highlight the iconic ADVANCED NIGHT REPAIR™ as well as its PURE COLOR™ lipstick range and innovative FUTURIST SKIN TINT™ formula. The agency's creative teams imagine uncomplicated campaigns and films, intended for the brand's digital rollout.

BRAND STRATEGY
ART DIRECTION
CASTING, MANAGEMENT
PRODUCTION MANAGEMENT
FILMING, SHOOTING
SET DESIGN
POST-PRODUCTION
PHOTOGRAPHY
FILM
TECHNICAL DELIVERY

ESTÉE LAUDER
NIGHT REPAIR SERUM™

ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY

ESTÉE LAUDER
PURE COLOR™

Campaign and social contents

ART DIRECTION
STUDY
CONCEPT
MANAGEMENT
PRODUCTION MANAGEMENT
CASTING
360° ROLL-OUT
SET DESIGN
CAPTATION
POST PRODUCTION
TECHNICAL DELIVERY

ESTÉE LAUDER
FUTURIST SKIN TINT™

"Ritual" film and campaign images

ART DIRECTION
STUDY
CONCEPT
MANAGEMENT
PRODUCTION MANAGEMENT
CASTING
360° ROLL-OUT
SET DESIGN
CAPTATION
POST PRODUCTION
TECHNICAL DELIVERY

SOCIAL ACTIVATION

Image + Strategy = Result.

DIGITAL STRATEGY
ART DIRECTION
PHOTOGRAPHY
FILMS
TECHNICAL DELIVERY

REFERENCES

ART DIRECTOR I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY

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