SONIA RYKIEL FW23

In 2021, SONIA RYKIEL chooses ADN to highlight her new chapter. The agency imagines neo-classical campaigns and orchestrates the production of its "virtual show" as well as its multi-deployment in digital.

BRAND STRATEGY
ART DIRECTION
COPYWRITING
EDITION & GRAPHIC DESIGN
VIRTUAL CATWALK PRODUCTION
EDITORIAL CONTENT
FILM, MOTION DESIGN
ICONOGRAPHY
WEBDESIGN UX & UI
SOCIAL ACTIVATION
WEB & DIGITAL MARKETING

WEBDESIGN
E-COMMERCE

ART DIRECTION I STRATEGY I AUDIT I CONSULTING I ECOSYSTEM
UX DESIGN I ERGONOMIC I USER EXPERIENCE & JOURNEY
UI DESIGN I INTERFACE I WEBDESIGN MOBILE & DESKTOP

CAMPAIGN FILM

Virtual Show FW23

ART DIRECTION
STUDY
CONCEPT
MANAGEMENT
PRODUCTION MANAGEMENT
CASTING
360° ROLL-OUT
SET DESIGN
CAPTATION
POST PRODUCTION
TECHNICAL DELIVERY

"DISPLAY"
CAMPAIGN

ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I ° DEVICE I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY

EDITION & DESIGN

Lookbook FW23

CONSULTING, RECOMMENDATIONS
ART DIRECTION
CONCEPT, COPYWRITING
GRAPHIC DESIGN
TECHNICAL DELIVERY
MATERIAL SOURCING AND FINISHING

LOOKBOOK
FW23

ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY

SOCIAL ACTIVATION

Image + Strategy = Result.

DIGITAL STRATEGY
ART DIRECTION
SEMANTICS
GUIDELINES
SOCIAL CONTENT
IG FEED
ACQUISITION
BRAND AWARENESS
TRANSFORMATION

REFERENCES

Since 2014, ADN imagines singular projects that combine in the plural.
An uninhibited approach to content production. An innovative sphere, in which agility rhymes with precision and creativity with rigor.

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