SONIA RYKIEL FW23


In 2021, SONIA RYKIEL chooses ADN to highlight her new chapter. The agency imagines neo-classical campaigns and orchestrates the production of its "virtual show" as well as its multi-deployment in digital.

BRAND STRATEGY I ART DIRECTION I COPYWRITING
EDITION & GRAPHIC DESIGN I VIRTUAL CATWALK PRODUCTION
EDITORIAL CONTENT I FILM, MOTION DESIGN I ICONOGRAPHY
WEBDESIGN UX & UI I SOCIAL ACTIVATION I WEB & DIGITAL MARKETING

WEBDESIGN
E-COMMERCE

ART DIRECTION I STRATEGY I AUDIT I CONSULTING I ECOSYSTEM
UX DESIGN I ERGONOMIC I USER EXPERIENCE & JOURNEY
UI DESIGN I INTERFACE I WEBDESIGN MOBILE & DESKTOP

CAMPAIGN
FILM

ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT
SET DESIGN I CAPTATION I POST PRODUCTION I TECHNICAL DELIVERY

"DISPLAY"
CAMPAIGN

ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I ° DEVICE I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY

EDITION
DESIGN

CONSULTING, RECOMMENDATIONS I ART DIRECTION
CONCEPT, COPYWRITING I GRAPHIC DESIGN
TECHNICAL DELIVERY I MATERIAL SOURCING AND FINISHING

LOOKBOOK
FW23

ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY

SOCIAL
ACTIVATION

DIGITAL STRATEGY I ART DIRECTION I SEMANTICS
GUIDELINES I SOCIAL CONTENT I IG FEED
ACQUISITION I BRAND AWARENESS I TRANSFORMATION

ADN IMAGINES IMMERSIVE BRAND EXPERIENCES COMBINING CREATIVITY, AUDACITY, INNOVATION AND TECHNOLOGY.

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