SONIA RYKIEL

On the occasion of its long-awaited rebirth, SONIA RYKIEL chose ADN to define and manage its image and 360° roll-out strategy. After laying the foundations for this new chapter, the agency conceptualized archival content, which it twisted into motion design to anchor the brand's historic values while adding a bold modern touch. ADN's webdesigner and social media manager deploy this content with coherence and relevance.

BRAND STRATEGY
ART DIRECTION
COPYWRITING
EDITING & GRAPHIC DESIGN
VIRTUAL CATWALK PRODUCTION
EDITORIAL CONTENT
FILM, MOTION DESIGN
ICONOGRAPHY
WEBDESIGN UX & UI
SOCIAL ACTIVATION
WEB & DIGITAL MARKETING

WEBDESIGN
E-COMMERCE

ART DIRECTION I STRATEGY I AUDIT I CONSULTING I ECOSYSTEM
UX DESIGN I ERGONOMIC I USER EXPERIENCE & JOURNEY
UI DESIGN I INTERFACE I WEBDESIGN MOBILE & DESKTOP
PROGRAMMING I CODING I OPTIMIZATION I WEB MARKETING

"RENAISSANCE" FILM

Motion design

ART DIRECTION
STORYTELLING
MANAGEMENT
PRODUCTION MANAGEMENT
360° ROLL-OUT
CAPTATION
POST PRODUCTION
TECHNICAL DELIVERY

"WAREHOUSE"
CAMPAIGN


ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY

EDITION DESIGN

Lookbook SS21

CONSULTING, RECOMMENDATIONS
ART DIRECTION
CONCEPT, COPYWRITING
GRAPHIC DESIGN
TECHNICAL DELIVERY
MATERIAL SOURCING AND FINISHING

"STREET STYLE"
PHOTOGRAPHY

ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY

SOCIAL ACTIVATION

Image + Strategy = Result.

DIGITAL STRATEGY
ART DIRECTION
SEMANTICS
GUIDELINES
SOCIAL CONTENT
IG FEED
ACQUISITION
BRAND AWARENESS
TRANSFORMATION

REFERENCES

Depuis 2014, ADN imagine des projets singuliers qui se conjuguent au pluriel.
Une approche décomplexée de la production de contenus.
Une sphère innovante, dans laquelle agilité rime avec précision et créativité avec rigueur.

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