SONIA RYKIEL MOVE FORWARD

On the occasion of its long-awaited rebirth, SONIA RYKIEL chose ADN to define and manage its image and 360° roll-out strategy. After laying the foundations for this new chapter, the agency conceptualized archival content, which it twisted into motion design to anchor the brand's historic values while adding a bold modern touch. ADN's webdesigner and social media manager deploy this content with coherence and relevance.

BRAND STRATEGY I ART DIRECTION I COPYWRITING
EDITING & GRAPHIC DESIGN I VIRTUAL CATWALK PRODUCTION
EDITORIAL CONTENT I FILM, MOTION DESIGN I ICONOGRAPHY
WEBDESIGN UX & UI I SOCIAL ACTIVATION I WEB & DIGITAL MARKETING

WEBDESIGN
E-COMMERCE

ART DIRECTION I STRATEGY I AUDIT I CONSULTING I ECOSYSTEM
UX DESIGN I ERGONOMIC I USER EXPERIENCE & JOURNEY
UI DESIGN I INTERFACE I WEBDESIGN MOBILE & DESKTOP
PROGRAMMING I CODING I OPTIMIZATION I WEB MARKETING

"RENAISSANCE"
FILM

ART DIRECTION I STORYTELLING I MANAGEMENT
PRODUCTION MANAGEMENT I 360° ROLL-OUT
CAPTATION I POST PRODUCTION I TECHNICAL DELIVERY

"WAREHOUSE"
CAMPAIGN

ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY

EDITION
DESIGN

CONSULTING, RECOMMENDATIONS I ART DIRECTION
CONCEPT, COPYWRITING I GRAPHIC DESIGN
TECHNICAL DELIVERY I MATERIAL SOURCING AND FINISHING

"STREET STYLE"
PHOTOGRAPHY

ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY

SOCIAL
ACTIVATION

DIGITAL STRATEGY I ART DIRECTION I SEMANTICS
GUIDELINES I SOCIAL CONTENT I IG FEED
ACQUISITION I BRAND AWARENESS I TRANSFORMATION

ADN IMAGINES IMMERSIVE BRAND EXPERIENCES COMBINING CREATIVITY, AUDACITY, INNOVATION AND TECHNOLOGY.

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