SWEET PANTS ACTIVE™

To mark the launch of its ACTIVE™ label, SWEET PANTS has entrusted ADN with orchestrating its deployment. Defining the basics, establishing an image strategy, producing multi-representative content, developing an e-commerce platform, activating 360° roll-out campaigns... ADN takes charge of all the missions for this event.

BRAND STRATEGY
ART DIRECTION
TALENT SEARCH
EDITION & GRAPHIC DESIGN
CAMPAIGN, LOOKBOOK
FILM, MOTION DESIGN
WEBDESIGN UX & UI
E-COMMERCE PLATFORM
SOCIAL ACTIVATION
WEB & DIGITAL MARKETING

EDITION & DESIGN

Brand Book

CONSULTING, RECOMMENDATIONS
ART DIRECTION
CONCEPT, COPYWRITING
GRAPHIC DESIGN
TECHNICAL DELIVERY
MATERIAL SOURCING AND FINISHING

"DISPLAY"
CAMPAIGN

ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY

CAMPAIGN FILM

Evanescent concept

ART DIRECTION
STORYTELLING
MANAGEMENT
CASTING
PRODUCTION MANAGEMENT
360° ROLL-OUT
CAPTATION
POST PRODUCTION
TECHNICAL DELIVERY

"LIFESTYLE”
CAMPAIGN

ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY

"LIFESTYLE" FILM

Sophisticated, organic vision

ART DIRECTION
STORYTELLING
MANAGEMENT
CASTING
PRODUCTION MANAGEMENT
360° ROLL-OUT
CAPTATION
POST PRODUCTION
TECHNICAL DELIVERY

WEBDESIGN
E-COMMERCE

ART DIRECTION I STRATEGY I AUDIT I CONSULTING I ECOSYSTEM
UX DESIGN I ERGONOMIC I USER EXPERIENCE & JOURNEY
UI DESIGN I INTERFACE I WEBDESIGN MOBILE & DESKTOP
PROGRAMMING I CODING I OPTIMIZATION I WEB MARKETING

SOCIAL ACTIVATION

Image + Strategy = Result.

DIGITAL STRATEGY
ART DIRECTION
SEMANTICS
GUIDELINES
SOCIAL CONTENT
IG FEED
ACQUISITION
BRAND AWARENESS
TRANSFORMATION

REFERENCES

Since 2014, ADN imagines singular projects that combine in the plural.
An uninhibited approach to content production. An innovative sphere, in which agility rhymes with precision and creativity with rigor.

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