SWEET PANTS ACTIVE™

To mark the launch of its ACTIVE™ label, SWEET PANTS has entrusted ADN with orchestrating its deployment. Defining the basics, establishing an image strategy, producing multi-representative content, developing an e-commerce platform, activating 360° roll-out campaigns... ADN takes charge of all the missions for this event.

BRAND STRATEGY I ART DIRECTION I TALENT SEARCH
EDITION & GRAPHIC DESIGN I CAMPAIGN, LOOKBOOK
FILM, MOTION DESIGN I WEBDESIGN UX & UI I E-COMMERCE PLATFORM
SOCIAL ACTIVATION I WEB & DIGITAL MARKETING

EDITION
DESIGN

CONSULTING, RECOMMENDATIONS I ART DIRECTION
CONCEPT, COPYWRITING I GRAPHIC DESIGN
TECHNICAL DELIVERY I MATERIAL SOURCING AND FINISHING

"DISPLAY"
CAMPAIGN

ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY

CAMPAIGN
FILM

ART DIRECTION I STORYTELLING I MANAGEMENT
CASTING I PRODUCTION MANAGEMENT I 360° ROLL-OUT
CAPTATION I POST PRODUCTION I TECHNICAL DELIVERY

"LIFESTYLE"
CAMPAIGN

ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY

"LIFESTYLE"
FILM

ART DIRECTION I STORYTELLING I MANAGEMENT
CASTING I PRODUCTION MANAGEMENT I 360° ROLL-OUT
CAPTATION I POST PRODUCTION I TECHNICAL DELIVERY

WEBDESIGN
E-COMMERCE

ART DIRECTION I STRATEGY I AUDIT I CONSULTING I ECOSYSTEM
UX DESIGN I ERGONOMIC I USER EXPERIENCE & JOURNEY
UI DESIGN I INTERFACE I WEBDESIGN MOBILE & DESKTOP
PROGRAMMING I CODING I OPTIMIZATION I WEB MARKETING

SOCIAL
ACTIVATION

DIGITAL STRATEGY I ART DIRECTION I SEMANTICS
GUIDELINES I SOCIAL CONTENT I IG FEED
ACQUISITION I BRAND AWARENESS I TRANSFORMATION

ADN IMAGINES IMMERSIVE BRAND EXPERIENCES COMBINING CREATIVITY, AUDACITY, INNOVATION AND TECHNOLOGY.

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