SWEET PANTS DENIM


For the launch of its first Denim capsule, SWEET PANTS entrusts ADN with the orchestration of its 360° roll-out. Defining the basics, establishing an image strategy, producing multi-representative content, developing an e-commerce platform, activating 360° roll-out campaigns... ADN took charge of all the missions for this event.

BRAND STRATEGY
ART DIRECTION
TALENT SEARCH
EDITION & GRAPHIC DESIGN
CAMPAIGN, LOOKBOOK
FILM, MOTION DESIGN
STILL LIFES
LOOKBOOK
E-COMMERCE ICONOGRAPHY
WEBDESIGN UX & UI
E-COMMERCE PLATFORM
SOCIAL ACTIVATION
WEB & DIGITAL MARKETING

"DISPLAY"
CAMPAIGN

ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY

EDITION & DESIGN

Lookbook

CONSULTING, RECOMMENDATIONS
ART DIRECTION
CONCEPT, COPYWRITING
GRAPHIC DESIGN
TECHNICAL DELIVERY
MATERIAL SOURCING AND FINISHING

CONCEPTUAL
STILL LIFE

ART DIRECTION I CREATIVE CONCEPT I SET DESIGN
PRODUCTION MANAGEMENT I SET DESIGN I CAPTURE
POST-PRODUCTION I TECHNICAL DELIVERY

WEBDESIGN
E-COMMERCE

ART DIRECTION I STRATEGY I AUDIT I CONSULTING I ECOSYSTEM
UX DESIGN I ERGONOMIC I USER EXPERIENCE & JOURNEY
UI DESIGN I INTERFACE I WEBDESIGN MOBILE & DESKTOP
PROGRAMMING I CODING I OPTIMIZATION I WEB MARKETING

ICONOGRAPHIC
E-COMMERCE

CREATIVE DIRECTION I CASTING I COORDINATION I MANAGEMENT
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY I SEO OPTIMIZATION

SOCIAL ACTIVATION

Image + Strategy = Result.

DIGITAL STRATEGY
ART DIRECTION
SEMANTICS
GUIDELINES
SOCIAL CONTENT
IG FEED
ACQUISITION
BRAND AWARENESS
TRANSFORMATION

REFERENCES

Since 2014, ADN imagines singular projects that combine in the plural.
An uninhibited approach to content production. An innovative sphere, in which agility rhymes with precision and creativity with rigor.

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