SWEET PANTS DENIM

For the launch of its first Denim capsule, SWEET PANTS entrusts ADN with the orchestration of its 360° roll-out. Defining the basics, establishing an image strategy, producing multi-representative content, developing an e-commerce platform, activating 360° roll-out campaigns... ADN took charge of all the missions for this event.

BRAND STRATEGY I ART DIRECTION I TALENT SEARCH I EDITION & GRAPHIC DESIGN
CAMPAIGN, LOOKBOOK I FILM, MOTION DESIGN I STILL LIFES
LOOKBOOK I E-COMMERCE ICONOGRAPHY I WEBDESIGN UX & UI
E-COMMERCE PLATFORM I SOCIAL ACTIVATION I WEB & DIGITAL MARKETING

"DISPLAY"
CAMPAIGN

ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY

EDITION
DESIGN

CONSULTING, RECOMMENDATIONS I ART DIRECTION
CONCEPT, COPYWRITING I GRAPHIC DESIGN
TECHNICAL DELIVERY I MATERIAL SOURCING AND FINISHING

CONCEPTUAL
STILL LIFE

ART DIRECTION I CREATIVE CONCEPT I SET DESIGN
PRODUCTION MANAGEMENT I SET DESIGN I CAPTURE
POST-PRODUCTION I TECHNICAL DELIVERY

WEBDESIGN
E-COMMERCE

ART DIRECTION I STRATEGY I AUDIT I CONSULTING I ECOSYSTEM
UX DESIGN I ERGONOMIC I USER EXPERIENCE & JOURNEY
UI DESIGN I INTERFACE I WEBDESIGN MOBILE & DESKTOP
PROGRAMMING I CODING I OPTIMIZATION I WEB MARKETING

ICONOGRAPHIC
E-COMMERCE

CREATIVE DIRECTION I CASTING I COORDINATION I MANAGEMENT
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY I SEO OPTIMIZATION

SOCIAL
ACTIVATION

DIGITAL STRATEGY I ART DIRECTION I SEMANTICS
GUIDELINES I SOCIAL CONTENT I IG FEED
ACQUISITION I BRAND AWARENESS I TRANSFORMATION

ADN IMAGINES IMMERSIVE BRAND EXPERIENCES COMBINING CREATIVITY, AUDACITY, INNOVATION AND TECHNOLOGY.

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