SWEET PANTS X THYLANE BLONDEAU

ADN chooses the sublime Thylane BLONDEAU to embody the SS22 campaign for the SWEET PANTS brand, which it has been supporting since 2014. From the search for talent, to the deployment of the campaign and the complete production of content, the agency provides global expertise that is both artistic and efficient.

BRAND STRATEGY
ART DIRECTION
TALENT SEARCH
EDITION & GRAPHIC DESIGN
CAMPAIGN, LOOKBOOK
FILM, MOTION DESIGN
WEBDESIGN UX & UI
E-COMMERCE PLATFORM
SOCIAL ACTIVATION
WEB & DIGITAL MARKETING

WEBDESIGN
E-COMMERCE

ART DIRECTION I STRATEGY I AUDIT I CONSULTING I ECOSYSTEM
UX DESIGN I ERGONOMIC I USER EXPERIENCE & JOURNEY
UI DESIGN I INTERFACE I WEBDESIGN MOBILE & DESKTOP
PROGRAMMING I CODING I OPTIMIZATION I WEB MARKETING

EDITION & DESIGN

Lookbook SS22

CONSULTING, RECOMMENDATIONS
ART DIRECTION
CONCEPT, COPYWRITING
GRAPHIC DESIGN
TECHNICAL DELIVERY
MATERIAL SOURCING AND FINISHING

"DISPLAY"
CAMPAIGN

ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL- OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY

CAMPAIGN FILM

Shooting, editing, directing

ART DIRECTION
STORYTELLING
MANAGEMENT
CASTING
PRODUCTION MANAGEMENT
360° ROLL-OUT
CAPTATION
POST PRODUCTION
TECHNICAL DELIVERY

SOCIAL ACTIVATION

Image + Strategy = Result.

DIGITAL STRATEGY
ART DIRECTION
SEMANTICS
GUIDELINES
SOCIAL CONTENT
IG FEED
ACQUISITION
BRAND AWARENESS
TRANSFORMATION

REFERENCES

Since 2014, ADN imagines singular projects that combine in the plural.
An uninhibited approach to content production. An innovative sphere, in which agility rhymes with precision and creativity with rigor.

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