FRED JEWELRY X SWEET PANTS

FRED, the LVMH Group's French jewelry house, joins forces with SWEET PANTS for an exceptional ephemeral collaboration. Inaugurated exclusively at BON MARCHÉ, the capsule quickly sold out. At the origin of the artistic and strategic project, ADN combined the universes of the two houses and orchestrated the 360° ROLL-OUT of this emblematic campaign.

BRAND STRATEGY
ART DIRECTION
EDITION & GRAPHIC DESIGN
CAMPAIGN, LOOKBOOK
CONCEPTUAL STILL LIFE
PACKSHOT E-COMMERCE
WEBDESIGN UX & UI
E-COMMERCE PLATFORM
SOCIAL ACTIVATION
WEB & DIGITAL MARKETING

WEBDESIGN
E-COMMERCE

ART DIRECTION I STRATEGY I AUDIT I CONSULTING I ECOSYSTEM
UX DESIGN I ERGONOMIC I USER EXPERIENCE & JOURNEY
UI DESIGN I INTERFACE I WEBDESIGN MOBILE & DESKTOP

"DISPLAY"
CAMPAIGN

ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY

EDITION & DESIGN

Lookbook of the capsule collection.

CONSULTING, RECOMMENDATIONS
ART DIRECTION
CONCEPT, COPYWRITING
GRAPHIC DESIGN
TECHNICAL HANDOVER
MATERIAL SOURCING AND FINISHING

ICONOGRAPHIC
E-COMMERCE


CREATIVE DIRECTION I CASTING I COORDINATION I MANAGEMENT
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY I SEO OPTIMIZATION

SOCIAL ACTIVATION

Image + Strategy = Result.

DIGITAL STRATEGY
ART DIRECTION
SEMANTICS
GUIDELINES
SOCIAL CONTENT
IG FEED
ACQUISITION
BRAND AWARENESS
TRANSFORMATION

REFERENCES

Since 2014, ADN imagines singular projects that combine in the plural.
An uninhibited approach to content production. An innovative sphere, in which agility rhymes with precision and creativity with rigor.

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