FRED JEWELRY X SWEET PANTS

FRED, the LVMH Group's French jewelry house, joins forces with SWEET PANTS for an exceptional ephemeral collaboration. Inaugurated exclusively at BON MARCHÉ, the capsule quickly sold out. At the origin of the artistic and strategic project, ADN combined the universes of the two houses and orchestrated the 360° ROLL-OUT of this emblematic campaign.

BRAND STRATEGY I ART DIRECTION I EDITION & GRAPHIC DESIGN
CAMPAIGN, LOOKBOOK I CONCEPTUAL STILL LIFE I PACKSHOT E-COMMERCE
WEBDESIGN UX & UI I E-COMMERCE PLATFORM
SOCIAL ACTIVATION I WEB & DIGITAL MARKETING

WEBDESIGN
E-COMMERCE

ART DIRECTION I STRATEGY I AUDIT I CONSULTING I ECOSYSTEM
UX DESIGN I ERGONOMIC I USER EXPERIENCE & JOURNEY
UI DESIGN I INTERFACE I WEBDESIGN MOBILE & DESKTOP

"DISPLAY"
CAMPAIGN

ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY

EDITION
DESIGN

CONSULTING, RECOMMENDATIONS I ART DIRECTION
CONCEPT, COPYWRITING I GRAPHIC DESIGN
TECHNICAL DELIVERY I MATERIAL SOURCING AND FINISHING

ICONOGRAPHIC
E-COMMERCE

CREATIVE DIRECTION I CASTING I COORDINATION
MANAGEMENT I CAPTURE I POST PRODUCTION
TECHNICAL DELIVERY I SEO OPTIMIZATION

SOCIAL
ACTIVATION

DIGITAL STRATEGY I ART DIRECTION I SEMANTICS
GUIDELINES I SOCIAL CONTENT I IG FEED
ACQUISITION I BRAND AWARENESS I TRANSFORMATION

ADN IMAGINES IMMERSIVE BRAND EXPERIENCES COMBINING CREATIVITY, AUDACITY, INNOVATION AND TECHNOLOGY.

Switch The Language