SONIA RYKIEL
On the occasion of its long-awaited rebirth, SONIA RYKIEL chose ADN to define and manage its image and 360° roll-out strategy. After laying the foundations for this new chapter, the agency conceptualized archival content, which it twisted into motion design to anchor the brand's historic values while adding a bold modern touch. ADN's webdesigner and social media manager deploy this content with coherence and relevance.
BRAND STRATEGY
ART DIRECTION
COPYWRITING
EDITING & GRAPHIC DESIGN
VIRTUAL CATWALK PRODUCTION
EDITORIAL CONTENT
FILM, MOTION DESIGN
ICONOGRAPHY
WEBDESIGN UX & UI
SOCIAL ACTIVATION
WEB & DIGITAL MARKETING
WEBDESIGN
E-COMMERCE
ART DIRECTION I STRATEGY I AUDIT I CONSULTING I ECOSYSTEM
UX DESIGN I ERGONOMIC I USER EXPERIENCE & JOURNEY
UI DESIGN I INTERFACE I WEBDESIGN MOBILE & DESKTOP
PROGRAMMING I CODING I OPTIMIZATION I WEB MARKETING
"RENAISSANCE" FILM
Motion design
ART DIRECTION
STORYTELLING
MANAGEMENT
PRODUCTION MANAGEMENT
360° ROLL-OUT
CAPTATION
POST PRODUCTION
TECHNICAL DELIVERY
"WAREHOUSE"
CAMPAIGN
ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY
EDITION DESIGN
Lookbook SS21
CONSULTING, RECOMMENDATIONS
ART DIRECTION
CONCEPT, COPYWRITING
GRAPHIC DESIGN
TECHNICAL DELIVERY
MATERIAL SOURCING AND FINISHING
"STREET STYLE"
PHOTOGRAPHY
ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY
SOCIAL ACTIVATION
Image + Strategy = Result.
DIGITAL STRATEGY
ART DIRECTION
SEMANTICS
GUIDELINES
SOCIAL CONTENT
IG FEED
ACQUISITION
BRAND AWARENESS
TRANSFORMATION
REFERENCES
Depuis 2014, ADN imagine des projets singuliers qui se conjuguent au pluriel.
Une approche décomplexée de la production de contenus.
Une sphère innovante, dans laquelle agilité rime avec précision et créativité avec rigueur.
SONIA RYKIEL MOVE FORWARD
On the occasion of its long-awaited rebirth, SONIA RYKIEL chose ADN to define and manage its image and 360° roll-out strategy. After laying the foundations for this new chapter, the agency conceptualized archival content, which it twisted into motion design to anchor the brand's historic values while adding a bold modern touch. ADN's webdesigner and social media manager deploy this content with coherence and relevance.
BRAND STRATEGY I ART DIRECTION I COPYWRITING
EDITING & GRAPHIC DESIGN I VIRTUAL CATWALK PRODUCTION
EDITORIAL CONTENT I FILM, MOTION DESIGN I ICONOGRAPHY
WEBDESIGN UX & UI I SOCIAL ACTIVATION I WEB & DIGITAL MARKETING
WEBDESIGN
E-COMMERCE
ART DIRECTION I STRATEGY I AUDIT I CONSULTING I ECOSYSTEM
UX DESIGN I ERGONOMIC I USER EXPERIENCE & JOURNEY
UI DESIGN I INTERFACE I WEBDESIGN MOBILE & DESKTOP
PROGRAMMING I CODING I OPTIMIZATION I WEB MARKETING
"RENAISSANCE"
FILM
ART DIRECTION I STORYTELLING I MANAGEMENT
PRODUCTION MANAGEMENT I 360° ROLL-OUT
CAPTATION I POST PRODUCTION I TECHNICAL DELIVERY
"WAREHOUSE"
CAMPAIGN
ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY
EDITION
DESIGN
CONSULTING, RECOMMENDATIONS I ART DIRECTION
CONCEPT, COPYWRITING I GRAPHIC DESIGN
TECHNICAL DELIVERY I MATERIAL SOURCING AND FINISHING
"STREET STYLE"
PHOTOGRAPHY
ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY
SOCIAL
ACTIVATION
DIGITAL STRATEGY I ART DIRECTION I SEMANTICS
GUIDELINES I SOCIAL CONTENT I IG FEED
ACQUISITION I BRAND AWARENESS I TRANSFORMATION
