SWEET PANTS X CLARA BERRY

ADN chooses Clara BERRY to embody the "Down" campaign for the SWEET PANTS brand, which it has been supporting since 2014. From the search for talent, to the deployment of the campaign and the complete production of content, the agency provides global expertise that is both artistic and efficient.

BRAND STRATEGY
ART DIRECTION
TALENT SEARCH
EDITION & GRAPHIC DESIGN
CAMPAIGN, LOOKBOOK
FILM, MOTION DESIGN
WEBDESIGN UX & UI
E-COMMERCE PLATFORM
SOCIAL ACTIVATION
WEB & DIGITAL MARKETING

E-COMMERCE
PLATFORM

ART DIRECTION I STRATEGY I AUDIT I CONSULTING I ECOSYSTEM
UX DESIGN I ERGONOMIC I USER EXPERIENCE & JOURNEY
UI DESIGN I INTERFACE I WEBDESIGN MOBILE & DESKTOP
PROGRAMMING I CODING I OPTIMIZATION I WEB MARKETING

"DISPLAY”
CAMPAIGN

ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY

"STREET STYLE”
CAMPAIGN

ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY

SOCIAL ACTIVATION

Image + Strategy = Result.

DIGITAL STRATEGY
ART DIRECTION
SEMANTICS
GUIDELINES
SOCIAL CONTENT
IG FEED
ACQUISITION
BRAND AWARENESS
TRANSFORMATION

REFERENCES

Since 2014, ADN imagines singular projects that combine in the plural.
An uninhibited approach to content production. An innovative sphere, in which agility rhymes with precision and creativity with rigor.

SWEET PANTS X CLARA BERRY

ADN chooses Clara BERRY to embody the "Down" campaign for the SWEET PANTS brand, which it has been supporting since 2014. From the search for talent, to the deployment of the campaign and the complete production of content, the agency provides global expertise that is both artistic and efficient.

BRAND STRATEGY I ART DIRECTION I TALENT SEARCH
EDITION & GRAPHIC DESIGN I CAMPAIGN, LOOKBOOK I FILM, MOTION DESIGN
WEBDESIGN UX & UI I E-COMMERCE PLATFORM
SOCIAL ACTIVATION I WEB & DIGITAL MARKETING

E-COMMERCE
PLATFORM

ART DIRECTION I STRATEGY I AUDIT I CONSULTING I ECOSYSTEM
UX DESIGN I ERGONOMIC I USER EXPERIENCE & JOURNEY
UI DESIGN I INTERFACE I WEBDESIGN MOBILE & DESKTOP
PROGRAMMING I CODING I OPTIMIZATION I WEB MARKETING

"DISPLAY"
CAMPAIGN

ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY

"STREET STYLE"
CAMPAIGN

ART DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° ROLL-OUT I SET DESIGN
CAPTURE I POST PRODUCTION I TECHNICAL DELIVERY

SOCIAL
ACTIVATION

DIGITAL STRATEGY I ART DIRECTION I SEMANTICS
GUIDELINES I SOCIAL CONTENT I IG FEED
ACQUISITION I BRAND AWARENESS I TRANSFORMATION

ADN IMAGINES IMMERSIVE BRAND EXPERIENCES COMBINING CREATIVITY, AUDACITY, INNOVATION AND TECHNOLOGY.

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