FW 24/25 COLLECTION
Since 2014, SWEET PANTS and ADN have been perfectly aligned in their creative and strategic vision. For the FW 24/25 collection, the brand entrusts its entire communication to the agency, implementing a dynamic strategy that spans its e-commerce platform, social media channels, impactful display campaigns, and engaging lifestyle films.
BRAND STRATEGY
ARTISTIC DIRECTION
LOGO & BRAND BIBLE
EDITING & GRAPHIC DESIGN
EDITORIAL CONTENT
FILM, MOTION DESIGN
ICONOGRAPHY
CULINARY PHOTOGRAPHY
UX & UI WEBDESIGN
E-SHOWCASE PLATFORM
SOCIAL ACTIVATION
WEB & DIGITAL MARKETING
DESIGN, PUBLISHING
Lookbook FW24/25
ADVICE, RECOMMENDATION
ARTISTIC DIRECTION
DESIGN, WRITING
GRAPHIC DESIGN
TECHNICAL DISCOUNT
MATERIAL AND FINISH SOURCING
WEBDESIGN
E-COMMERCE
ARTISTIC DIRECTION I STRATEGY I AUDIT I ADVICE I ECOSYSTEM
UX DESIGN I ERGONOMIC I USER EXPERIENCE I JOURNEY
UI DESIGN I INTERFACE I WEBDESIGN MOBILE & DESKTOP
PROGRAMMING I ENCODING I OPTIMIZATION I WEB MARKETING
CAMPAIGN
DISPLAY
ARTISTIC DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° DEVICE I SET DESIGN
CAPTION I POST PRODUCTION I TECHNICAL DELIVERY
MOVIES
FW22/25 CAMPAIGN
ARTISTIC DIRECTION
STORYTELLING
MANAGEMENT
CASTING
PRODUCTION MANAGEMENT
360° DEVICE
CAPTION
POST-PRODUCTION
TECHNICAL DISCOUNT
PHOTOGRAPHY
“LOOKBOOK”
ARTISTIC DIRECTION I STUDY I CONCEPT I MANAGEMENT
PRODUCTION MANAGEMENT I CASTING I 360° DEVICE I SET DESIGN
CAPTION I POST PRODUCTION I TECHNICAL DELIVERY
ACTIVATION SOCIALE
Image + Stratégie = Résultat.
DIGITAL STRATEGY
ARTISTIC DIRECTION
SEMANTICS
GUIDELINES
SOCIAL CONTENT
IG FEED
ACQUISITION
FAME
TRANSFORMATION
REFERENCES
Since 2014, ADN has imagined unique projects that combine in the plural.
An uninhibited approach to content production.
An innovative sphere, in which agility rhymes with precision and creativity with rigor.
FW 24/25 COLLECTION
Since 2014, SWEET PANTS and ADN have been perfectly aligned in their creative and strategic vision. For the FW 24/25 collection, the brand entrusts its entire communication to the agency, implementing a dynamic strategy that spans its e-commerce platform, social media channels, impactful display campaigns, and engaging lifestyle films.
BRAND STRATEGY I ARTISTIC DIRECTION
LOGO & BRAND BIBLE I EDITING & GRAPHIC DESIGN
EDITORIAL CONTENT I FILM, MOTION DESIGN
ICONOGRAPHY I PHOTOGRAPHY
UX & UI WEBDESIGN I E-SHOWCASE PLATFORM
SOCIAL ACTIVATION I WEB & DIGITAL MARKETING
DESIGN, PUBLISHING
Lookbook FW24/25
BRAND STRATEGY I ARTISTIC DIRECTION
LOGO & BRAND BIBLE I EDITION & GRAPHIC DESIGN
EDITORIAL CONTENT I FILM, MOTION DESIGN
ICONOGRAPHY I CULINARY PHOTOGRAPHY
WEBDESIGN UX & UI I E-SHOWCASE PLATFORM
SOCIAL ACTIVATION I WEB & DIGITAL MARKETING
WEBDESIGN
E-COMMERCE
ARTISTIC DIRECTION I STRATEGY
AUDIT I ADVICE I ECOSYSTEM
UX DESIGN I ERGONOMIC
USER EXPERIENCE
COURSE I UI DESIGN I INTERFACE
MOBILE & DESKTOP WEBDESIGN
PROGRAMMING I ENCODING
OPTIMIZATION I WEB MARKETING
CAMPAIGN
DISPLAY
ARTISTIC DIRECTION I STUDY I CONCEPT
MANAGEMENT I PRODUCTION DIRECTION
CASTING I 360° DEVICE I SET DESIGN
CAPTION I POST PRODUCTION I TECHNICAL DELIVERY
MOVIES
FW22/25 CAMPAIGN
ARTISTIC DIRECTION I STORYTELLING
MANAGEMENT I CASTING
PRODUCTION MANAGEMENT
360° DEVICE I CAPTION
POST PRODUCTION I TECHNICAL DELIVERY
PHOTOGRAPHY
“LOOKBOOK”
ARTISTIC DIRECTION I STORYTELLING
MANAGEMENT I CASTING
PRODUCTION MANAGEMENT
360° DEVICE I CAPTION
POST PRODUCTION I TECHNICAL DELIVERY
ACTIVATION
SOCIALE
DIGITAL STRATEGY I ARTISTIC DIRECTION
SEMANTICS I GUIDELINES I SOCIAL CONTENTS
ACQUISITION I NOTORIETY I TRANSFORMATION
